As a brand, we communicate through our appearance, and our associations. When we speak, we do so as an innovative caretaker.
It’s always been all about the humans we serve. As an extension of the healthcare system, we approach our work with empathy and enthusiasm.
We disrupt to create a brighter future. Our conviction and energy enlivens a space that desperately needs it.
We know the future can be better because of what we’re building every day. Reimagining a complex and broken healthcare system takes an unwavering supply of hope — and with us, it’s always glass-half-full.
We live in the real world. We’re building a brighter future; one system, one workflow, one caregiver, one patient at a time. We choose to relentlessly engage with the complexities of our reality — and do so with conviction and vigor.
At the intersection of complex industries, we make healthcare more human, and we always strive to be clear.
We speak with authority in our space because we are the market leader. We are calculated in our communication and clever in how we work.
Is your message clear?
No overly complicated words, acronyms or phrases. Read it aloud.
Is it positive?
Is the tone glass-half-full? We’re building the future and helping people.
Does it feel human and conversational?
Will it connect with others? Don’t be too blunt, direct or lacking in warmth.
Is it forward looking?
We’re innovators, builders and technologists at the front of our industry.
Have you checked spelling and grammar?
Always double-check your copy before approving artwork. Read backwards through copy to focus on the spelling of each word.