“O” icon as a graphic
The “O” icon is too distinctive a mark to be only used as the Lens. But restrictions are important as we — first and foremost — establish Olive as the brand to be remembered. It’s too early in our brand’s life to rely on the “O” alone. We need to resist the temptation to abuse it. Its use as a standalone identity must be earned over time.
However, there will be times when the “O” in isolation is exactly what’s needed — where it’s not restricted to spotlighting, revealing and framing. In those select situations, here are three rules to remember and the ideas behind them.
“O” icon-glow + crop