Palette / specifications

Primary

Olive Purple

PMS 2088
CMYK: 58,60,0,0
RGB: 124,0,237
#7c00ed 

White

CMYK: 0,0,0,0
RGB: 255,255,255
#ffffff 

Olive Dark Purple

PMS 2685
CMYK: 99,99,0,8
RGB: 31,0,62
#1f003e 

Secondary

Soft Purple

PMS 2085
CMYK: 9,16,0,0
RGB: 229,208,255
#e5d0ff

Shade Purple

PMS 2089
CMYK: 72,74,0,0
RGB: 107,0,196
#6b00c4

Nightshade Purple

PMS 2090
CMYK: 77,79,0,0
RGB: 70,0,126
#46007e

Black

CMYK: 0,0,0,0
RGB: 0,0,0
#000000

Secondary — neutrals

 

Light Grey

RGB: 248,248,248
#f8f8f8

Dark Grey

RGB: 215,215,215
#d7d7d7

Accent

Bright Green

CMYK: 29,0,100,0
RGB: 196,255,0
#c4ff00

Bright Blue

CMYK: 58,0,0,0
RGB: 62,205,255
#3ecdff

Bright Purple

CMYK: 50,90,0,0
RGB: 158,40,181
#9e28b5

Bright Magenta

CMYK: 0,100,0,0
RGB: 236,0,140
#ec008c

Bright Orange

CMYK: 0,43,100,0
RGB: 255,160,0
#ffa000

Bright Yellow

CMYK: 6,0,0,100
RGB: 255,255,0
#ffff00

Print

PMS
The Pantone Matching System (PMS) is the industry standard for color reproduction and ensures consistent application of color in primarily print and numerous other applications globally. All other process color values have been matched from corresponding Pantone references.

CMYK
CMYK (Cyan, Magenta, Yellow, Black) colors are used when preparing artwork for offset or digitally printed collateral.

Digital

RGB
RGB color values are used for the creation of brand assets that will live on a digital platform, e.g., banner advertisements on a website, digital presentations, etc.

HEX
HEX (#) color references are direct translations of their equivalent RGB values in a shortened form and are used specifically in web development and coding.

Gradients

Olive’s limited gradient palette is comprised of soft gradients with subtle tonal variations. They do not represent, nor conflict with, Olive’s Purple Glow — rather a design element meant to add dimension and depth to almost any application.

Medium to light purple

#6b00c4, #7c00ed

Dark to medium purple

#46007e, #6b00c4

Light grey to off-white

#d7d7d7, #f8f8f8

Hierarchy

Purple, white and dark purple are the signature colors of our brand. They should be used most prominently across both print and digital applications.

The secondary palette extends the purple palette — giving depth and diversity. These five colors can be used largely in conjunction with the primay palette.

The accent palette consists of six bright colors which align with the primary purple palette. These are meant to be used in small amounts, such as charts, diagrams, cutlines and infographics.

Primary

Olive Purple

#7c00ed

White

#ffffff

Olive Dark Purple

#1f003e

Secondary

Soft Purple

#E5D0FF

Shade Purple

#6B00C4

Nightshade Purple

#46007E

Black

#000000

Light Grey

#f8f8f8

Dark Grey

#d7d7d7

 

Accent

Bright Green

#C4FF00

Bright Blue

#3ECDFF

Bright Purple

#9E28B5

Bright Magenta

#EC008C

Bright Orange

#FFA000

Bright Yellow

#FFFF00

Restrictions

Do not create additional gradients.

Do not use accent colors in large areas.

Do not use tints of primary or secondary colors in large areas.

Do not create or use new colors.

Do not combine colors with poor contrast.

Do not use tints of colors for text.

Do not overuse Olive Purple and cause “purplewashing”.

Do not use accent colors to tint photography.